Post by princehira on Oct 30, 2024 8:39:28 GMT
As a way to attract the public's attention, spark interest or complement a message, Digital Marketing images are essential to attract, convert and even delight customers . Have you noticed?
Social media , for example, is a great example of a channel where images generate more engagement . On Twitter, a post with a photo has, on average, 35% more shares !
And, confirming that a picture is worth a thousand words , did you know that people remember 80% of what they see and only 20% of what they read ?
However, for you to have good results with Digital Marketing, you must plan the use of images and avoid using them randomly.
So, before you continue, remember that authenticity and originality count a lot and, even if you can't produce your own images, you can still opt for paid or free image banks.
Want to know more about each of these options? My name is Guilherme de Bortoli and I'll explain in more detail how to find Digital Marketing images below!
Practical guide: How to use social media to build your company's image
Subscribe to a paid image bank
In addition woocommerce web design service to the quality of the images and the diversity of the collection , the biggest advantage of opting for Digital Marketing images from a paid bank is the issue of exclusivity .
As I mentioned, authenticity and originality are important in Digital Marketing! For this reason, the more unique the image you use, the better — since many images from free stocks are used extensively on the Internet (precisely because they are free).
Also, often images that are difficult to capture on your own or not available in free image banks can be found in paid banks , such as:
Adobe Stock;
Envato Elements;
iStock;
Getty Images;
Shutterstock.
Here at Orgânica, for example, we use Shutterstock!
Shutterstock image bank
But there are also some free banks that are worth checking out:
Use a free image bank
When it is not possible to produce your own images or when you are looking for a different Digital Marketing image, free image banks are a good choice.
Choose those that have a wide collection and diversity of images , such as:
Pixabay;
Pexels;
Unsplash;
Iso Republic;
FreePik.
Tip: 2023 Social Media Content Calendar [Free]
Check if the image is authorized for disclosure
I don't know if you know, but legally, a company cannot use photos of celebrities or images of photographers without paying for the usage rights .
But don't worry: the image banks I've mentioned so far only provide images that have permission for use !
Unlike those that appear during a Google search , for example — which, as it is a search engine, does not perform this right of use filter — so be careful like this too!
Content Marketing: The Secrets to Attracting and Engaging Your Audience
Make your own images
This is the most recommended option, after all, producing your own Digital Marketing images generates more credibility by showing the real product or the result of the service provided.
Therefore, whenever possible, create images ensuring their quality :
Scene : try to create a neutral scene, avoid showing people or objects that shouldn't be in the frame, and with more sober backgrounds (such as plain walls and tables), giving more emphasis to what matters;
Camera : it is not always necessary to have a professional camera, as a cell phone with a good resolution camera is enough to create quality Digital Marketing images;
Product photography with cell phone
Flash and lighting : flash is not only used for low-light photos, it can be used to create interesting effects — but you need to be careful with its use because it can also over-illuminate — and, generally, natural lighting is the best choice for producing good Digital Marketing images ;
Editing : After taking your photos, you need to edit them to not only add text, but also to correct the brightness, contrast, saturation, etc. This way, you can convey the right feeling and even attract more attention, such as by using bright, warm colors. Also thinking about the brand's color palette, for example, makes it easier to recognize it!
Tip: Guide to producing content for the Internet
Good Digital Marketing images guarantee your customer's attention!
As I mentioned before, you should plan your Digital Marketing images in the same way you plan your content or any other action, focusing on the customer .
In other words: always think about the person “on the other side”, who will see each image!
To do this, the first step is to get to know your brand's persona in depth, so access our
Social media , for example, is a great example of a channel where images generate more engagement . On Twitter, a post with a photo has, on average, 35% more shares !
And, confirming that a picture is worth a thousand words , did you know that people remember 80% of what they see and only 20% of what they read ?
However, for you to have good results with Digital Marketing, you must plan the use of images and avoid using them randomly.
So, before you continue, remember that authenticity and originality count a lot and, even if you can't produce your own images, you can still opt for paid or free image banks.
Want to know more about each of these options? My name is Guilherme de Bortoli and I'll explain in more detail how to find Digital Marketing images below!
Practical guide: How to use social media to build your company's image
Subscribe to a paid image bank
In addition woocommerce web design service to the quality of the images and the diversity of the collection , the biggest advantage of opting for Digital Marketing images from a paid bank is the issue of exclusivity .
As I mentioned, authenticity and originality are important in Digital Marketing! For this reason, the more unique the image you use, the better — since many images from free stocks are used extensively on the Internet (precisely because they are free).
Also, often images that are difficult to capture on your own or not available in free image banks can be found in paid banks , such as:
Adobe Stock;
Envato Elements;
iStock;
Getty Images;
Shutterstock.
Here at Orgânica, for example, we use Shutterstock!
Shutterstock image bank
But there are also some free banks that are worth checking out:
Use a free image bank
When it is not possible to produce your own images or when you are looking for a different Digital Marketing image, free image banks are a good choice.
Choose those that have a wide collection and diversity of images , such as:
Pixabay;
Pexels;
Unsplash;
Iso Republic;
FreePik.
Tip: 2023 Social Media Content Calendar [Free]
Check if the image is authorized for disclosure
I don't know if you know, but legally, a company cannot use photos of celebrities or images of photographers without paying for the usage rights .
But don't worry: the image banks I've mentioned so far only provide images that have permission for use !
Unlike those that appear during a Google search , for example — which, as it is a search engine, does not perform this right of use filter — so be careful like this too!
Content Marketing: The Secrets to Attracting and Engaging Your Audience
Make your own images
This is the most recommended option, after all, producing your own Digital Marketing images generates more credibility by showing the real product or the result of the service provided.
Therefore, whenever possible, create images ensuring their quality :
Scene : try to create a neutral scene, avoid showing people or objects that shouldn't be in the frame, and with more sober backgrounds (such as plain walls and tables), giving more emphasis to what matters;
Camera : it is not always necessary to have a professional camera, as a cell phone with a good resolution camera is enough to create quality Digital Marketing images;
Product photography with cell phone
Flash and lighting : flash is not only used for low-light photos, it can be used to create interesting effects — but you need to be careful with its use because it can also over-illuminate — and, generally, natural lighting is the best choice for producing good Digital Marketing images ;
Editing : After taking your photos, you need to edit them to not only add text, but also to correct the brightness, contrast, saturation, etc. This way, you can convey the right feeling and even attract more attention, such as by using bright, warm colors. Also thinking about the brand's color palette, for example, makes it easier to recognize it!
Tip: Guide to producing content for the Internet
Good Digital Marketing images guarantee your customer's attention!
As I mentioned before, you should plan your Digital Marketing images in the same way you plan your content or any other action, focusing on the customer .
In other words: always think about the person “on the other side”, who will see each image!
To do this, the first step is to get to know your brand's persona in depth, so access our