Post by account_disabled on Mar 9, 2024 3:55:57 GMT
Was most difficult about the process? Where did you experience difficulties? A period after the sale, it is interesting to approach the customer with a survey about their satisfaction with the product or service . This shows the brand's concern in offering something that really has value for the customer. Furthermore, customer feedback serves as an indicator to evaluate strategic issues about the item sold, such as: the usefulness of the product; Country Email List the degree of satisfaction; cost-benefit and much more. When a customer responds to the feedback request, respond again by thanking them and committing to resolve the points for improvement raised. A well-done after-sales service really puts the improvements indicated during feedback on the agenda to think about improvements or new products . 2. Have an efficient support service one way to offer efficient after-sales is to provide customer support channels. In the same way that companies contact customers, customers also contact companies. Create an open and functional communication channel capable of meeting existing demand. Abandoning customers after sales is one of the mistakes that cannot be made.
Depending on the business you run, it may be important to have a customer success professional or team that actively helps with customer success. 3. Send relevant content to consumers content should not be used just as a customer attraction strategy. Frequently sending relevant content aims to help your customer with their problems and needs. Keep answering questions from personas, who now have one of your solutions in hand. Blog articles, infographics and videos are good examples of informative materials that have the ability to help with a lead loyalty strategy. Read more at : inbot marketing : understand how a chatbot can generate engagement 4. Nurture customers via email if you use email marketing to nurture leads, you can also use it to nurture customers. Remember to segment customers into lists and automation flows according to their consumption profile, product or service purchased and their characteristics within a group of personas. Remember that the current stage of the sales funnel is loyalty (or enchantment as some funnels show). It is also necessary to be careful with the frequency and language to be used.
Send emails that actually provide relevant information and encourage your customers to continue engaging with your brand . Read more: chatbot for marketing – how to create a friend base 5. Create a pre-launch policy for your customers give first-hand access to new products and services to those who are already customers of your company. Exclusivity is one of the basic elements of customer loyalty. Receiving hot information that few people have, just for being your customer, makes the consumer feel even more special. Being able to buy a product that no one has, first hand, makes the customer experience even stronger. Cases like apple's product launches are perfect examples of this strategy, but on a global scale. 6. Offer discounts this tip on how to do after-sales is almost a classic. Create exclusive campaigns for existing customers offering coupon offers for a second purchase. This is a direct sales stimulus. One suggestion to make this action more effective is to choose the products offered according to the first purchase made. For example, if a customer purchased a cell phone, they may need a portable charger.