The importance given to issues such as environmental

Responsibility, information transparency and individual customer service has produced a change that is both ideal and practical, forcing companies to abandon forever an ingrained but already unsustainable mentality and to redesign processes. largely ineffective. These three fundamental elements make it possible for the customer experience in the energy sector to live up to what the contemporary consumer expects. Managing communication effectively becomes absolutely strategic. Creating tailored messages and addressing customers by name, taking into account their history and characteristics, basically means offering the best customer service possible: personalized customer service.



Thanks to the tools designed and made available, companies can significantly improve the customer experience in the energy sector in terms of commitment and loyalty, and significantly reduce the customer abandonment rate. Digitization for a better customer experience Before delving into the three pillars that allow you to update Buy Bulk SMS Service and improve the customer experience, it is important that we highlight the foundational relationship that unites customer experience and digitalization so that we fully understand its importance. The customer experience today is the result of a series of synergistic actions that connect offline and online and that fluidly involve all the brand's digital channels.





It is in this sense that digitalization is among the trends in the energy sector that will characterize the immediate future (although digitalization, in itself, is a phenomenon that has been structurally remodeling company processes for some time). It is thanks to digital tools that public service companies can personalize the brand-customer relationship by designing their messages and services on increasingly precise user profiles to meet the educational, informational and operational needs of the target audience. Digitalization, in its most widespread form to date, also plays a crucial role in decarbonizing economies and advancing the energy transition. In fact, it produces important benefits both in terms of service quality and operationally, by optimizing processes in a way that reduces CO2 emissions.